The future is all about TV on the Internet in fact most people get far more information online than they do from traditional publishing sources.
The funny thing is that traditional media sources do not seem to realize this and they appear to be in a position of ignorance.
You can see it in the higher costs of printing new papers.
More than that you can see how many newspapers are now printing smaller editions gone are the days of more than one edition, in fact a lot of printed publications are moving to a less frequent printing format.
When you see these obvious issues in the media spotlight you have to come to the conclusion that everything changes.
With billions of users consuming services digitally only a fool would continue to pump money into traditional advertising this means that everything the media used to enjoy is quickly coming to an end.
What this means is that opportunities to publish videos and create unique value based video content.
Value based video content, can be a gold mine in terms of generating revenue for online business ventures.
Advertising has just about ruined broadcast TV so they came up with DVRs so now you can fast forward past the commercials, and when you look at that you have to say that most of these advertisements are trash because no one wants to watch it.
Even now the broadcast media are actively making the same mistakes they made in traditional media and they do not seem to be able to figure out what they are doing wrong.
They are trying to force people to watch an advertisement before they can view the video they want to watch now this just puzzles me because we know from 30 years of mass communication research that this does not work, you can lead a horse to water but you cannot force them to watch an advertisement.
Apparently the news media still think that they can force people to watch bad advertising.
To be honest it will not work, its stupid and its a waste of time and money advertisers will not see an increase in ROI, because forcing someone to watch a video they do not want to watch will result in the opposite effect.
When you tell someone that they cannot see what they want to see unless they watch a Tide commercial, guess what brand they will not buy in the future…
You got it, Tide, now what really confuses me is that these big corporations who all claim to be really smart people cannot figure this out, makes you wonder who they have running these outfits.
Over all I think that unless the traditional cheese heads that used to run the big four dont figure out what they are doing wrong they will be the ones you read about on an ipad at some distant point in the future when other companies have taken over the broadcast industry from these crusty old stale mossy back executive who cannot change the ways that failed to work in the past.
Everything is about to change and that makes it one of the most interesting and valuable opportunities for the internet TV space.
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